Unshaken-LLC

About Us

At Become Unshaken, we believe resilience is a muscle you can build, joy is a choice you can protect, and purpose is something you pursue - not wait to find.

The Origin Story

Become Unshaken was born out of real struggle, quiet rebuilding, and a relentless belief that joy is possible – even when life shakes you to your core.

What started as a private message to my six children grew into a mission to help others rise from setbacks stronger, steadier, and anchored in hope. I have walked through seasons of loss, hardship, and exhaustion – times when the ground beneath me felt anything but steady. In the silence of those seasons, I rediscovered who I truly was and what mattered most; faith, family, purpose, and perseverance.

From that place, Become Unshaken. Joy, Regardless. was born. As this message grew, I knew it was bigger than me alone. I called on my wife, Stephanie, to join me – not just as my partner in life, but as a co-leader in this mission we both believe in deeply; to ignite hope and joy, regardless of life’s circumstances. Together, we’ve turned this vision into a movement that equips people and organizations with tools, perspective, and courage to face life’s challenges without losing their footing.

Through keynotes, coaching, consulting, and honest conversations on our podcast, Become Unshaken exists to remind you that no setback defines you. Your rise does.

Now, I’d love for you to get to know me – the story behind this mission, and the journey that shaped it.
 

Meet Michael

I’m Michael Rodriguez – husband, father of six, entrepreneur, speaker, author, multi-corporation CEO, and co-founder of Become Unshaken, a mission driven brand and movement seeking to ignite hope, teach perseverance, and inspire joy in the lives of others.

I was born in Chicago and raised in the northwest suburbs, where early life taught me both struggle and strength.
My professional journey began in social work, continued through federal law enforcement, and eventually led to building a multi-unit restaurant business from the ground up—growing from 1 store to 25 across North Carolina.
But it wasn’t the titles or success that shaped me—it was the storms: the setbacks, the failures, and the silent moments in between.

As an executive coach, leadership consultant, and keynote speaker, I work with business owners, CEOs, and individuals to develop resilience, clarify purpose, and build what I call the “Unshaken Mindset.” — a mindset that endures through chaos.

I don’t speak from theory — I speak from the front lines of real life, having lived the weight of leadership, relationships, and parenthood when everything around you shakes.
We speak, teach, and coach with one goal: to help people Become Unshaken in their purpose, steady in their values, and joyful in their pursuit of what truly matters.
My wife Stephanie and I co-lead Become Unshaken, bringing together over three decades of combined experience in corporate leadership, workplace culture, family growth, and emotional discipline.
Our approach is honest, hopeful, and transformational—because perseverance isn’t just a virtue, it’s a lifestyle.
If you’re tired of surface-level motivation and ready to do the inner work that leads to outer impact, we’d be honored to walk with you.
Let’s rebuild what life has tried to shake. Together.

"Joy becomes our resistance, our testimony,
and ultimately our inheritance."

"Joy becomes our resistance, our testimony, and ultimately our inheritance."